首页 500强 活动 榜单 商业 科技 商潮 专题 品牌中心
杂志订阅

《星球大战》系列剧集主创透露,迪士尼减少内容支出

迪士尼称,流媒体已死,“财力今非昔比” 。

文本设置
小号
默认
大号
Plus(0条)

托尼·吉尔罗伊坦言,为了顺利完成广受好评的《星球大战》系列剧集第二季的拍摄,他不得不与公司高管据理力争。图片来源:Christopher Jue—Getty Images for Disney

• 《安多》(Andor)主创托尼·吉尔罗伊透露,为了顺利完成广受好评的《星球大战》系列剧集第二季的拍摄,他不得不与公司高管据理力争,因为迪士尼(Disney)曾明确告诉他“我们的财力今非昔比'”。总计两季24集的《安多》成为Disney+平台上评价最高的《星球大战》(Star Wars)系列剧集,制作成本高达6.5亿美元。

在小荧屏顶级内容的黄金时代过后,流媒体正在走向没落?

这至少是《安多》金牌主创托尼·吉尔罗伊开始为1.26亿Disney+用户拍摄最后12集时,华特迪士尼管理层向其释放的信号。

据IndieWire报道,吉尔罗伊在ATX电视节上透露:“在筹拍第二季时,他们说流媒体已死,我们的财力今非昔比。因此我们不得不竭尽全力争取资金。”

他表示,两季共24集(单集约1小时)的总制作成本累计达6.5亿美元。有熟悉制作内情的消息人士向《Variety》透露,扣除税费减免后单集成本约2,000万美元,与华纳兄弟探索(Warner Bros. Discovery)的《龙之家族》(House of the Dragon)及AppleTV+的《人生切割术》(Severance)的公开预算相当。

迪斯尼并未回应《财富》杂志的置评请求。

乔治·卢卡斯的史诗级《星球大战》三部曲创造了一个恢弘的宇宙,但自八年前莱恩·约翰逊引发巨大争议的《最后的绝地武士》(The Last Jedi)以来,卢卡斯影业(Lucasfilm)始终难以赢得粉丝的青睐。2019年,《天行者崛起》(Rise of Skywalker)作为蕾伊·帕尔帕廷传奇的收官之作登陆院线,票房成绩令人失望。之后再无星战电影问世。

《安多》成为迪士尼工作室罕见的亮点。据烂番茄(Rotten Tomatoes)统计,该剧毫无悬念地斩获Disney+平台《星球大战》系列剧集的最高口碑。

迪士尼直营流媒体业务的扭亏之路

2019年末,这家娱乐巨头在推出Disney+流媒体服务时可谓不惜血本。时任首席执行官鲍勃·艾格需要海量内容争夺订阅用户,与更大的竞争对手Netflix抗衡。

但随着卢卡斯影业旗下与《安多》同属星战宇宙的《威洛》(Willow)与《侍者》(The Acolyte)等重磅项目接连折戟,迪士尼挥金如土的时代戛然而止。

2023年2月,作为直营流媒体业务实现持续盈利战略的关键举措之一,艾格向投资者承诺将削减30亿美元内容成本。

上个月,迪士尼流媒体业务首次实现连续三个季度盈利[完成对康卡斯特(Comcast)剩余股权的收购后,Hulu现已全面并表]。娱乐直营业务正成为盈利增长的核心引擎。

截至3月底的上半财年,该板块由上年同期亏损9,100万美元转为盈利6.29亿美元,完全抵消了广播与有线业务组成的线性网络板块的收益下滑。

相较而言,似乎唯有财力雄厚的科技公司能在严重亏损的情况下继续豪掷千金,它们对持续亏损不以为意,而传统媒体却难以承受。例如,据报道苹果(Apple)甘愿平均每年烧钱10亿美元,以支持其雄心勃勃的流媒体计划。(财富中文网)

译者:刘进龙

审校:汪皓

• 《安多》(Andor)主创托尼·吉尔罗伊透露,为了顺利完成广受好评的《星球大战》系列剧集第二季的拍摄,他不得不与公司高管据理力争,因为迪士尼(Disney)曾明确告诉他“我们的财力今非昔比'”。总计两季24集的《安多》成为Disney+平台上评价最高的《星球大战》(Star Wars)系列剧集,制作成本高达6.5亿美元。

在小荧屏顶级内容的黄金时代过后,流媒体正在走向没落?

这至少是《安多》金牌主创托尼·吉尔罗伊开始为1.26亿Disney+用户拍摄最后12集时,华特迪士尼管理层向其释放的信号。

据IndieWire报道,吉尔罗伊在ATX电视节上透露:“在筹拍第二季时,他们说流媒体已死,我们的财力今非昔比。因此我们不得不竭尽全力争取资金。”

他表示,两季共24集(单集约1小时)的总制作成本累计达6.5亿美元。有熟悉制作内情的消息人士向《Variety》透露,扣除税费减免后单集成本约2,000万美元,与华纳兄弟探索(Warner Bros. Discovery)的《龙之家族》(House of the Dragon)及AppleTV+的《人生切割术》(Severance)的公开预算相当。

迪斯尼并未回应《财富》杂志的置评请求。

乔治·卢卡斯的史诗级《星球大战》三部曲创造了一个恢弘的宇宙,但自八年前莱恩·约翰逊引发巨大争议的《最后的绝地武士》(The Last Jedi)以来,卢卡斯影业(Lucasfilm)始终难以赢得粉丝的青睐。2019年,《天行者崛起》(Rise of Skywalker)作为蕾伊·帕尔帕廷传奇的收官之作登陆院线,票房成绩令人失望。之后再无星战电影问世。

《安多》成为迪士尼工作室罕见的亮点。据烂番茄(Rotten Tomatoes)统计,该剧毫无悬念地斩获Disney+平台《星球大战》系列剧集的最高口碑。

迪士尼直营流媒体业务的扭亏之路

2019年末,这家娱乐巨头在推出Disney+流媒体服务时可谓不惜血本。时任首席执行官鲍勃·艾格需要海量内容争夺订阅用户,与更大的竞争对手Netflix抗衡。

但随着卢卡斯影业旗下与《安多》同属星战宇宙的《威洛》(Willow)与《侍者》(The Acolyte)等重磅项目接连折戟,迪士尼挥金如土的时代戛然而止。

2023年2月,作为直营流媒体业务实现持续盈利战略的关键举措之一,艾格向投资者承诺将削减30亿美元内容成本。

上个月,迪士尼流媒体业务首次实现连续三个季度盈利[完成对康卡斯特(Comcast)剩余股权的收购后,Hulu现已全面并表]。娱乐直营业务正成为盈利增长的核心引擎。

截至3月底的上半财年,该板块由上年同期亏损9,100万美元转为盈利6.29亿美元,完全抵消了广播与有线业务组成的线性网络板块的收益下滑。

相较而言,似乎唯有财力雄厚的科技公司能在严重亏损的情况下继续豪掷千金,它们对持续亏损不以为意,而传统媒体却难以承受。例如,据报道苹果(Apple)甘愿平均每年烧钱10亿美元,以支持其雄心勃勃的流媒体计划。(财富中文网)

译者:刘进龙

审校:汪皓

• Andor creator Tony Gilroy reveals he had to fight tooth and nail with company execs to bring his second season of the critically acclaimed Star Wars series to life, as Disney told him “we don’t have the money we had before.” All told, the two seasons and 24 episodes of Andor, the best received Star Wars series on Disney+, cost $650 million to produce.

After a golden era of top-notch content for the small screen, is streaming now dead?

That was at least the message Walt Disney managers wanted to impart on Andor’s acclaimed creator Tony Gilroy when he began filming the past twelve episodes for the 126 million Disney+ subscribers.

“In season two, they said, ‘Streaming is dead, we don’t have the money we had before,’” Gilroy said at the ATX Television Festival in comments reported by IndieWire, “so we fought hard about money.”

All told, production costs for the 24 mostly hourlong episodes across two seasons ran to $650 million, he said. A source familiar with the production told Variety the episodes cost roughly $20 million each after tax incentives, similar to the reported budgets of Warner Bros. Discovery’s House of the Dragon and Severance from AppleTV+.

Disney did not respond to a Fortune request for comment.

Ever since Rian Johnson’s hugely divisive The Last Jedi eight years ago, Lucasfilm has struggled to win fans of George Lucas’ epic Star Wars trilogy back to his rich universe. A feature film hasn’t hit theaters since 2019’s The Rise of Skywalker, the disappointing conclusion to Rey Palpatine’s saga.

Andor has been the rare bright spot for the Disney studio, becoming easily the most critically acclaimed Star Wars entry on Disney+, according to Rotten Tomatoes.

Turnaround at Disney’s direct-to-consumer streaming operations

When the entertainment giant first launched its streaming service Disney+ in late 2019, money was no object, as CEO Bob Iger needed more and more content to chase subscribers in the race with larger rival Netflix.

But after a series of expensive flops including Lucasfilm’s own fantasy series Willow and The Acolyte, set in the same Star Wars universe as Andor, the cash Disney was throwing around began to dry up.

In February 2023, Iger pledged to investors he would slash $3 billion in content costs as part of a wider plan to achieve sustained profitability at its entertainment direct-to-consumer streaming operations.

Last month Disney posted its third straight quarterly operating profit for streaming, which now also fully consolidates Hulu after acquiring the remaining minority stake from Comcast. The Entertainment DTC business is now a core driver of earnings growth.

In the first fiscal half through the end of March, the segment swung to $629 million operating profit from a loss of $91 million a year earlier, more than offsetting declines in its Linear Networks segment comprised of broadcast and cable assets.

By comparison, only cash-rich tech companies seem to have the financial firepower to continue financing heavy losses with little regard to achieving profitability, a luxury that legacy media companies can ill afford. Apple, for example, has reportedly been willing to fund its streaming ambitions to the tune of $1 billion in losses on average per year.

财富中文网所刊载内容之知识产权为开云登陆入口及/或相关权利人专属所有或持有。未经许可,禁止进行转载、摘编、复制及建立镜像等任何使用。
0条Plus
精彩评论
评论

撰写或查看更多评论

请打开财富Plus APP

前往打开