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财富箴言:今日发声——大卫·奥格威
《财富》(中文版) 2012-02-17 01:00Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.——大卫·奥格威(David Ogilvy,英国著名广告大师) ...
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财富箴言:今日发声——大卫·奥格威
《财富》(中文版) 2011-12-21 05:00The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade he...
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大卫•奥格威给企业的最佳建议
Patricia Sellers 2009-07-23 12:29作者:Patricia Sellers大卫•奥格威(David Ogilvy)显然是广告史上最具影响力的人物,他于10年前的今天辞世。奥格威最著名的创意是身着哈撒韦(Hathaway)衬衫的男子、劳斯莱斯(Rolls Royce)的广告语(“时速60英里,这辆劳斯莱斯内最大的响声来自电子钟”)以及他...
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财富箴言——今日发声:大卫·凯利
财富中文网 2013-12-12 01:00To ultimately reach a creative breakthrough, you just need to start, regardless of small failures that may occur along the way.——大卫·凯利(David Kelley,艾...
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财富箴言:今日发声——大卫.休谟
《财富》(中文版) 2012-03-12 01:00Avarice , the apur of industry.——大卫.休谟(David Hume,英国哲学家) ...
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财富箴言——今日发声:大卫•凯里
《财富》中文版 2012-08-08 01:00You need five or six revenue streams to make the business really successful.——大卫•凯里(David Carey,赫斯特杂志集团总裁)...
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财富箴言——今日发声:大卫•凯里
《财富》(中文版) 2013-04-16 01:00You need five or six revenue streams to make the business really successful.——大卫·凯里(David Carey,赫斯特杂志集团总裁) ...
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财富箴言——今日发声:大卫·诺瓦克
财富中文网 2013-09-30 01:00What really made the difference was the idea that if we trusted each other, we could work together to make something happen that was bigger than our ...
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财富箴言——今日发声:大卫•福斯特•华莱士
《财富》(中文版) 2012-09-20 01:00Happiness is the ability to pay attention and live in the present moment, to find second-by-second joy + gratitude at the gift of being alive.——大卫•福斯特...
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财富箴言——今日发声:大卫•福斯特•华莱士
《财富》(中文版) 2013-02-17 01:00It is unimaginably hard to do this, to stay conscious and alive in the adult world day in and day out.——大卫•福斯特•华莱士 (David Foster Wallace,美国作家) ...