蕾蒂嘎嘎

    流行歌手蕾蒂嘎嘎是首位粉丝人数突破2,000万大关的Twitter用户，堪称社交媒体圈的老手。去年，她又更进一步，与谷歌公司（Google）总裁埃里克•施密特联手为社交平台Backplane提供了100万美元的初始投资。小怪兽（Little Monsters）就是Backplane为蕾蒂嘎嘎推出的社交网站。

Lady Gaga

    As the first Twitter user ever to reach 20 million followers, Lady Gaga is no stranger to social media. Last year, the pop star took it one step further when she and Google chairman Eric Schmidt contributed to an initial $1 million investment in The Backplane, a community platform that yielded Gaga's social networking site Little Monsters.